October 10, 2026 · 3 min read
How to write a post that gets clicks
You have 280 characters and one link. Here is how to make people want to open it.
A post here is short: up to 280 characters and one link to your project. That is not much room, so every word has a job. These tips help people understand your idea fast and want to see more.
1. Say what it is, right away
Start with the thing itself: an app, a shop, a page. People decide in a second if they care. If the first words are “Check this out”, they still do not know what “this” is.
2. Say who it is for
“For busy parents”, “for people who bake at home”, “for small teams”. When people see themselves in your post, they click.
3. Show one thing that is new
Do not list everything. Pick the one thing that makes your project different and say it plainly.
4. Ask for something small
A first try, honest feedback, a follow. A small ask is easy to say yes to.
5. Use plain words
Write like you talk to a friend. Big words and buzzwords make people scroll on.
6. Make the link worth the click
Your page should show what your post promised. Open it on your phone before you post: it should load fast and look right.
7. Pick the right S
Startup for apps and tech, Shop for shops and products, Social for creators and communities. The right shelf helps the right people find you.
Examples
These examples are made up, to show the idea.
Not so good example
“Check out my new app!!! Link below”
It does not say what the app does or who it is for.
Good example
“I made a small app that reminds busy parents to pack school bags the night before. Free to try. I would love your honest feedback.”
What it is, who it is for, and a small ask.
Not so good example
“We are a next generation platform that empowers synergy across modern workflows.”
Big words, but you still do not know what it is.
Good example
“I bake sourdough at home and now deliver it in my town on Fridays. Here is my little shop.”
Plain words. You can picture it right away.
One more thing
You can post one idea a day. So wait until you have something new to show: a new page, a first sale, a new feature. A fresh post with real news beats the same post again.